2020

SCHULTZ & SONS

BRANDING

SCHULTZ & SONS BRANDING
2020

This branding design was a freelance project for a plumbing company in Lincoln, Nebraska. Beforehand, their brand consisted of a logotype of the company name and a green monochromatic color palette. The client briefed me on their ideal design, which included an icon that represented both the company name and industry, as well as a color palette similar to the previous design. I drew inspiration from the logos of other plumbing companies, as well as the logos of other trades. Through collaboration with the client, we determined that we should incorporate water into the logo, and that a blue color palette would be a better fit than the original green scheme. The collaboration on this design was very successful, and the client was satisfied with the finished brand.

This branding design was a freelance project for a plumbing company in Lincoln, Nebraska. Beforehand, their brand consisted of a logotype of the company name and a green monochromatic color palette. The client briefed me on their ideal design, which included an icon that represented both the company name and industry, as well as a color palette similar to the previous design. I drew inspiration from the logos of other plumbing companies, as well as the logos of other trades. Through collaboration with the client, we determined that we should incorporate water into the logo, and that a blue color palette would be a better fit than the original green scheme. The collaboration on this design was very successful, and the client was satisfied with the finished brand.

BRAND GUIDE COVER

BRAND GUIDE SPACING

BRAND GUIDE — PRIMARY & SECONDARY LOGOS